Pluralist Tower

Pluralist Tower (La Torre Pluralista) was proposed in 1988 by architect Gaetano Pesce for the city of São Paulo, Brazil.

Images: Two sketches and a wooden model

From the architect:

[Architecture] should instead, like every other human expression, reflect reality and thus be able to avoid, especially in the most advanced countries, monolithic and totalitarian messages, on the contrary celebrating the freedom of individuals, their plurality, the difference of places, cultures and identities. In a nutshell: be an image of Democracy, which is not so much a guarantee of equality as a protection of differences. These are the premises that have made me introduce the “Pluralist Tower”.

He explains:

The design of the Pluralist Tower, on the contrary, is based on a different principle: superimposed territories equipped with the necessary services become platforms that may be bought by different owners who, with the help of other architects decide how to design the outer “skin” and the internal arrangement of every floor, with the result that a highly innovative building is created. The aggregate of the different architectural languages witness our time, its complexity, its diversity, its incoherent and heterogeneous nature, its multiple values, its energy. The tower would thus become the image of a political, pluralist, democratic architecture and a manifesto on the state of contemporary architecture.

And that’s how we like it!

Index

1. UNDERSTANDING THE PROBLEM

On sustainability

2. UNDERSTANDING HOW THE WORLD WORKS

On nature

On human nature

On the meaning of life and living

On culture

On morality

3. UNDERSTANDING HOW CHANGE WORKS

On the Next Level Society

On behavioral change

On marketing sustainability

4-A. FIXING HOW WE DESIGN THE WORLD

On naturalness

On naturalness in behaviour

On naturalness in art

Artworks of interest

On naturalness in architecture

Architecture of interest: naturalness

On livable architecture

Architecture of interest: livability

On naturalness in design

Design works of interest

4-B. FIXING OUR RELATIONSHIP WITH OURSELVES

On well-being, self care and happiness

4-C. FIXING THE RELATIONSHIP BETWEEN BUSINESS AND SOCIETY

On responsible business

On Positive Design & design ethics

On privacy

Progressieve bureaus van Nederland, 2021

OTHER NOTES AND WRITINGS

On digital design, CX/UX, and technology

On the travel & hospitality industry

Miscellaneous

Other pages