Don’t talk bad about someones choices; talk highly about the alternatives, and make those easily accessible.
Don’t tell a person who buys Brand X: “Brand X is evil.” Because he currently associates himself with X, it will feel like a personal insult: You’re doing it wrong, you’re dumb because you haven’t been able to notice it yourself.
That’s also the mistake Dutch activist Jan Rotmans makes in this Tegenlicht Talks (Dutch documentary series):
He basically says: “Everyone is dumb and can only be brought onto the right path through a lot of external pains. However, me and my elite of ‘kantelaars’ are different.”
That’s a message that doesn’t go down well, Jan.
1. UNDERSTANDING THE PROBLEM
On sustainability
2. UNDERSTANDING HOW THE WORLD WORKS
On nature
On human nature
On the meaning of life and living
On culture
On morality
3. UNDERSTANDING HOW CHANGE WORKS
On the Next Level Society
On behavioral change
On marketing sustainability
4-A. FIXING HOW WE DESIGN THE WORLD
On naturalness
On naturalness in behaviour
On naturalness in art
Artworks of interest
On naturalness in architecture
Architecture of interest: naturalness
On livable architecture
Architecture of interest: livability
On naturalness in design
Design works of interest
4-B. FIXING OUR RELATIONSHIP WITH OURSELVES
On well-being, self care and happiness
4-C. FIXING THE RELATIONSHIP BETWEEN BUSINESS AND SOCIETY
On responsible business
On Positive Design & design ethics
On privacy
Progressieve bureaus van Nederland, 2021
OTHER NOTES AND WRITINGS
On digital design, CX/UX, and technology
On the travel & hospitality industry
Miscellaneous