This is the third article in a series.
The first article introduced the Societal Emergence Model — the four-layer framework that laid out how the deepest assumptions of a society unfold, layer by layer, into the lived reality of its people. The second article applied that framework as a Diagnostic Map of the industrial society we live in. It laid out the issues that we are facing, including their root causes.
This naturally raised the question: so what is the alternative? If we want to grow our society out of today, and onto a next level: what would that look like?
In this article introduces what I refer to as a Vision Map. It is mirrors the Diagnostic Map, laying out not our challenges, but our goals. Like the Diagnostic Map, the Vision Map does not introduce any new concepts. It merely presents them relative to each other.
The Vision Map describes a society organised around a different set of assumptions — and what would naturally emerge from those assumptions, layer by layer, in the same way that our current problems naturally emerged from ours.
Here it is:

The core: a different world view
Everything begins with assumptions. The Diagnostic Map showed how three assumptions — anthropocentrism, atomism, competition — have shaped the industrial society we inhabit. The Vision Map begins by replacing each of those assumptions with something different. Not their opposite, exactly, but a more complete and accurate account of what human beings are and how the world actually works.
| Today’s society | The next level society |
|---|---|
| Anthropocentrism — humans at the centre, everything else a resource | Ecocentrism — humans as part of nature, not above it |
| Atomism — the world as separate, competing parts | Relationalism — the world as fundamentally interconnected |
| Competition — parts locked in struggle to survive | Collaboration — mutual flourishing as the organising principle |
These are not new ideas. They appear in indigenous knowledge systems, in ecological science, in complexity theory, in many philosophical and spiritual traditions. What would be new is building institutions on top of them — systematically, at scale.
Ecocentrism does not mean that humans don’t matter. It means that human wellbeing is understood as inseparable from the wellbeing of the living systems we are part of. There is no human flourishing on a depleted planet. There is no healthy economy in a sick ecology. The boundary between “us” and “nature” is a fiction that has been enormously costly.
Relationalism does not mean the end of the individual. It means recognising that individuals are constituted by their relationships — to other people, to communities, to place, to the natural world — and that a society designed around the isolated individual is therefore designed around an abstraction, not a reality. The basic unit of social organisation is not the individual but the relationship.
Collaboration does not mean the end of competition or difference. It means that the organising principle shifts: from “how do I win?” to “how do we flourish together?”. Competition can be a useful mechanism within a collaborative framework. But when competition becomes the frame itself, everything is consumed by it.
The system: four different institutional expressions
As the world view changes, the institutional expressions that flow from it change too. Each of the four pillars of the industrial system has a counterpart in the next level society — not as an ideological prescription, but as the logical consequence of different underlying assumptions.
| Today’s society | The next level society |
|---|---|
| Growth imperative — GDP growth as structural necessity | Regenerative economy — prosperity within planetary boundaries |
| Financialised economy — capital markets shape all decisions | Stakeholder finance — capital serving long-term common good |
| Nation-state sovereignty — competing states block global coordination | Multilateral governance — shared authority for shared problems |
| Individualist welfare state — care around the isolated citizen | Community-based care — resilience built in relationships, not bureaucracy |
The regenerative economy replaces the growth imperative not by abandoning prosperity but by redefining it. Prosperity that depletes the conditions for future prosperity is not prosperity — it is borrowing from the future. A regenerative economy measures success by whether it restores and maintains the social and ecological systems on which it depends. Frameworks like Kate Raworth’s Doughnut Economics, Bhutan’s Gross National Happiness, and the work of the Wellbeing Economy Alliance point in this direction.
Stakeholder finance replaces the financialised economy by changing the question capital is asked to answer. Instead of “what returns?”, the question becomes “what serves the long-term common good?”. This does not mean abolishing markets or investment — it means redesigning the rules under which capital moves, so that patient, long-term, mission-aligned capital is structurally advantaged rather than structurally disadvantaged. Cooperatives, public development banks, impact investment, and reformed corporate governance are all partial expressions of this shift.
Multilateral governance replaces the sovereignty of competing nation-states with shared authority for shared problems. This is not world government — it is the recognition that some problems are inherently transnational and require transnational solutions. Climate, biodiversity, taxation, migration, digital governance: none of these can be adequately addressed by nations acting alone. The European Union is the most advanced existing experiment in pooling sovereignty for shared ends — and its deepening, not its unravelling, is one of the most important institutional projects of our time.
Community-based care replaces the individualist welfare state by shifting the unit of care from the isolated individual to the community. This does not mean withdrawing the state — it means redesigning it to strengthen the relational fabric through which people actually support each other, rather than bypassing that fabric entirely. It means valuing the informal, the reciprocal, and the local as seriously as the formal and the institutional.
The workings: enabling conditions
The third layer maps what the system generates in society — its concrete patterns and dynamics. In the Diagnostic Map, this layer contained the dysfunctions: the structural failures that the industrial system reliably produces. In the Vision Map, the same layer contains what I call enabling conditions: the patterns that a next level system would structurally generate instead.
| Today’s society | The next level society |
|---|---|
| Disconnection from nature | Living within natural cycles — human activity regenerates rather than depletes |
| Commons destruction | Commons stewardship — shared resources governed for long-term flourishing |
| Market failure | True-cost economics — prices reflect full social and ecological cost |
| Concentration of power | Distributed power — checks, balance and access for all, not just elites |
| Short-termism | Long-term thinking — decisions measured in generations, not quarters |
| Care deficit | Care recognised and valued — social and unpaid care central to the economy |
| Community infrastructure collapse | Thriving local communities — civic life, third places and local fabric restored |
| Accountability gap | Radical transparency — power and decisions visible and accountable |
| Identity fragmentation | Rooted identity and shared meaning — coherent narrative, purpose and belonging |
What is striking about this list is that none of these enabling conditions are technically impossible. They are not waiting for a scientific breakthrough or a technological miracle. They are waiting for a different set of priorities — which is to say, a different world view, expressed through different institutions, generating different patterns.
Living within natural cycles means designing production, consumption and waste so that they work with ecological systems rather than against them. Circular economy, regenerative agriculture, biomimicry — the practical knowledge exists. What has been missing is the systemic will to apply it at scale.
True-cost economics means making visible what is currently invisible in prices: the carbon cost of a flight, the water cost of a kilogram of beef, the social cost of a zero-hours contract. When prices tell the truth, decisions change — not because people become more virtuous, but because the system’s incentives align with reality.
Radical transparency means that the exercise of power — in corporations, in governments, in financial markets — is visible and therefore accountable. Secrecy is not a feature of legitimate power; it is a symptom of power that cannot withstand scrutiny.
Rooted identity and shared meaning may be the most underestimated enabling condition of all. People do not change behaviour at scale because of rational argument alone. They change because they are part of communities with shared stories, shared values and shared commitments to a future worth building. Culture is infrastructure.
The experience: flourishing outcomes
The outermost ring of the Vision Map maps what people would actually experience in a society organised around these different assumptions, systems and workings. These are not guarantees — they are the natural outputs of a system that is working well, in the same way that the outer ring of the Diagnostic Map is the natural output of a system working as currently designed.
| Today’s society | The next level society |
|---|---|
| Ecosystem collapse | Ecological health — biodiversity restored, living systems thriving |
| Resource depletion | Resource stewardship — circular use, nothing wasted |
| Geopolitical instability | Peaceful cooperation — diplomacy and shared institutions |
| Democratic erosion | Participatory democracy — engaged citizens, legitimate institutions |
| Inequality | Shared prosperity — wealth, health and opportunity for all |
| Mental health crisis | Collective wellbeing — purpose, mental health, vitality |
| Intergenerational rupture | Intergenerational justice — young people inherit opportunity, not debt and crisis |
| Social isolation | Belonging and connection — people embedded in care networks |
| Trust collapse | Institutional trust — legitimate, responsive, accountable governance |
| Social fragmentation | Social cohesion — bridging divides, shared identity |
Reading this list, two things are worth noticing.
The first is that every item on the right is simply the restoration of something that human beings have always needed and that functioning societies have, in various forms, always provided. None of this is exotic. Belonging, purpose, ecological stability, trustworthy institutions, a future worth inheriting — these are not radical demands. They are the basics. The industrial society, for all its extraordinary achievements, has progressively undermined them.
The second is that the items on the right are not independent goals to be pursued one at a time. They emerge together, from the same source. You cannot have genuine social cohesion without shared meaning. You cannot have institutional trust without accountability. You cannot have intergenerational justice without long-term thinking. You cannot have ecological health without living within natural cycles. They are expressions of the same underlying shift — which is why addressing them one at a time, without touching the world view and system that produce them, has so far proved insufficient.
This is not a destination — it is a direction
The Vision Map is not a blueprint. Societies are complex, adaptive systems — they cannot be designed from scratch, and anyone who claims to have the complete answer to how they should be organised should be regarded with suspicion.
What the Vision Map offers is something more modest and more durable: a direction. A way of asking, about any decision, any institution, any policy, any investment — does this move us toward the right side of these tables, or away from it? Does this regenerate or deplete? Does this concentrate or distribute? Does this connect or isolate? Does this serve the long term or consume it?
These are not rhetorical questions. They are navigational ones. And having a map — even an imperfect one — is better than navigating without one.
1. UNDERSTANDING THE PROBLEM
On sustainability
2. UNDERSTANDING HOW THE WORLD WORKS
On nature
On human nature
On the meaning of life and living
On culture
On morality
3. UNDERSTANDING HOW CHANGE WORKS
On the Next Level Society
On behavioral change
On marketing sustainability
4-A. FIXING HOW WE DESIGN THE WORLD
On naturalness
On naturalness in behaviour
On naturalness in art
Artworks of interest
On naturalness in architecture
Architecture of interest: naturalness
On livable architecture
Architecture of interest: livability
On naturalness in design
Design works of interest
4-B. FIXING OUR RELATIONSHIP WITH OURSELVES
On well-being, self care and happiness
4-C. FIXING THE RELATIONSHIP BETWEEN BUSINESS AND SOCIETY
On responsible business
On Positive Design & design ethics
On privacy
Progressieve bureaus van Nederland, 2021
OTHER NOTES AND WRITINGS
On digital design, CX/UX, and technology
On the travel & hospitality industry
Miscellaneous