From The Land Ethic, by Aldo Leopold (1949), in which he suggests that having ‘land’ not only should entail privileges but also obligations (meaning: don’t pollute or exhaust it):
An ethic, philosophically, is a differentiation of social from anti-social conduct. An ethic, ecologically, is a limitation on freedom of action in the struggle for existence. These are two definitions of one thing.
Leopold states the basic principle of his land ethic as:
A thing is right when it tends to preserve the integrity, stability, and beauty of the biotic community. It is wrong when it tends otherwise.
Should there also something like A Business Ethic that states that ‘engaging in business’ should not only should entail privileges but also obligations? Ergo, ‘an ethic, commercially’, would be is a differentiation of social from anti-social company conduct, and a thing is ‘right’ when it tends to preserve the integrity, stability, and beauty of both the biotic community and society.
1. UNDERSTANDING THE PROBLEM
On sustainability
2. UNDERSTANDING HOW THE WORLD WORKS
On nature
On human nature
On the meaning of life and living
On culture
On morality
3. UNDERSTANDING HOW CHANGE WORKS
On the Next Level Society
On behavioral change
On marketing sustainability
4-A. FIXING HOW WE DESIGN THE WORLD
On naturalness
On naturalness in behaviour
On naturalness in art
Artworks of interest
On naturalness in architecture
Architecture of interest: naturalness
On livable architecture
Architecture of interest: livability
On naturalness in design
Design works of interest
4-B. FIXING OUR RELATIONSHIP WITH OURSELVES
On well-being, self care and happiness
4-C. FIXING THE RELATIONSHIP BETWEEN BUSINESS AND SOCIETY
On responsible business
On Positive Design & design ethics
On privacy
Progressieve bureaus van Nederland, 2021
OTHER NOTES AND WRITINGS
On digital design, CX/UX, and technology
On the travel & hospitality industry
Miscellaneous