What is wellbeing?

The headlines are full of it. A loneliness epidemic affects millions of people in the wealthiest societies in human history. There’s a mental health crisis that has become too large to attribute to individual vulnerability — burnout, anxiety, depression, addiction, a pervasive loss of purpose that cuts across age groups and income levels. There is chronic distrust: in institutions, in politics, in each other. A generation of young people is financially locked out of the futures their parents could access, not because they failed, but because the system they inherited was designed with someone else in mind.

Public debate tends to treat these things as separate problems — a mental health crisis here, an inequality problem there, a housing crisis somewhere else — to be addressed with the appropriate targeted intervention.

But what if they are not separate? What if they are different expressions of the same underlying failure?

To answer that question, we first need to ask a more fundamental one: what is wellbeing, actually?

The science of wellbeing

What does it mean for a human being to truly flourish — and what conditions make that possible?Psychologists, philosophers and social scientists have been working on this questions for decades. What is remarkable, when you survey their findings, is how much they converge. Researchers working from different starting points, with different methodologies, in different decades, consistently arrive at the same picture.

The most familiar contribution comes from Abraham Maslow, whose hierarchy of needs has been a fixture of psychology and management thinking since 1943. Maslow’s insight was simple and durable: human beings have needs that operate in layers. Physiological survival comes first. Then safety. Then belonging and love. Then esteem. And only then, at the top of the pyramid, what he called self-actualisation — the capacity to become fully what one is. The hierarchy is not rigid, but the logic is sound: you cannot build a meaningful life on an insecure foundation. Belonging is not a luxury that follows once the material conditions are met. It is the condition under which everything else becomes possible.

But Maslow’s model has limits. It describes needs without explaining the psychology behind them. That gap was filled, in the 1980s and 90s, by Edward Deci and Richard Ryan, whose Self-Determination Theory has become one of the most rigorously tested frameworks in the psychology of motivation and wellbeing. Their research identified three universal psychological needs. The first is autonomy: the experience of being the author of your own life, of acting from your own values rather than under external compulsion. The second is competence: the sense that you are effective, that your actions matter, that you are capable of navigating the world. The third is relatedness: genuine connection to others — not merely being around people, but being truly seen and cared for. When these three needs are met, people grow, engage, and thrive. When they are systematically frustrated — by controlling institutions, by economic precarity, by social isolation — people contract. Not because they are weak, but because they are human.

Martin Seligman, who founded the discipline of positive psychology in the late 1990s, asked the question slightly differently: not what do people need, but what does flourishing actually consist of? His answer was the PERMA model — five elements that, together, constitute a fully lived human life: Positive emotions, Engagement (the experience of being absorbed in something meaningful), Relationships, Meaning (participation in something larger than oneself), and Accomplishment. Of these five, Seligman was emphatic that relationships and meaning are not optional extras. They are structural pillars. You can have wealth, comfort, and status, and still fail to flourish — if the connections and purposes that make a life coherent are absent.

The philosopher Martha Nussbaum approached the question from yet another angle — and in doing so, added a dimension the psychologists had left implicit. Together with the economist Amartya Sen, she developed what became known as the capabilities approach: the idea that wellbeing is not a feeling, but a set of real freedoms. Not what people have, and not merely what they experience — but what they are actually able to do and be. Nussbaum identified ten central human capabilities that, she argued, every person is entitled to as a matter of basic dignity: among them, the ability to live a life of normal length, to have good health, to use one’s senses and imagination, to experience emotions, to exercise practical reason, to affiliate meaningfully with others, to live with concern for other species, to play, and to exercise genuine control over one’s political and material environment. Her argument was not that all people must live the same kind of life, but that a society is failing when it structurally prevents people from exercising these capabilities — regardless of whether those people can articulate what they are missing.

Finally, the economist Tim Jackson extended this understanding into political economy. In his landmark work Prosperity without Growth, Jackson argued that genuine human prosperity has never been about consumption. It is about the capacity to participate fully in the life of a society — in relationships, in work, in community — in a way that is both meaningful and dignified. His argument, drawing on the philosopher Amartya Sen, is that wellbeing is not what you have, but what you are able to do and be. And crucially: the economic system of the past century has systematically undermined the social conditions that make that kind of flourishing possible.

Five layers of flourishing

When you lay these frameworks alongside each other, the convergence is striking. Five layers of wellbeing emerge, each building on the one beneath:

Layer 1 — Safety and continuity. The baseline: physical security, basic material sufficiency, a predictable future. Not permanently surviving, but able to plan, to rest, to trust that tomorrow will come. Without this foundation, everything above it is inaccessible.

Layer 2 — Belonging and connection. Warm, mutual relationships. The experience of being genuinely seen — of mattering to others, and others mattering to you. The most robust predictor of health and happiness in the empirical literature: the Harvard Study of Adult Development, the longest-running study of adult life ever conducted, found that the quality of relationships is more predictive of late-life wellbeing than wealth, fame, or professional success.

Layer 3 — Dignity and autonomy. The sense that you are the author of your own life. That you are not merely a variable in someone else’s system. That you can live, work, and move through the world without having to permanently justify your existence or fight for the right to be taken seriously.

Layer 4 — Meaning and belonging to something larger. The experience of being part of a story that exceeds the individual: a community, a tradition, a living ecosystem, a shared future. This is Seligman’s meaning, Maslow’s self-actualisation, Schwartz’s universalism — and something that cultures and spiritual traditions across the world have always recognised as central to what it means to be fully human.

Layer 5 — Growth and expression. The space to become who you are: to learn, to create, to contribute, to develop your capacities over time. Not as a performance for others, but as an expression of what is genuinely alive in you.

These five make up the conditions under which human beings actually flourish; conditions that healthy societies have, in various forms, always tried to provide.

The experience of the industrial society, layer by layer

Against this picture, now hold up the world most people in the industrialised West actually inhabit.

Layer 1 — Safety and continuity: hollowed out. For the generation that came of age in the twentieth century, material security was, for many, within reach. A job, a home, a pension — these were not guarantees, but they were realistic aspirations. For large and growing numbers of people today, they are not. Inequality has widened to the point where social mobility has effectively stalled. An entire generation has been locked out of the housing market — not through personal failure but through the structural logic of a financialised economy that converts homes into assets. Work has become precarious, fragmented, and insecure for millions. The foundation is cracking.

Layer 2 — Belonging and connection: in crisis. We live in societies that are more digitally connected than at any point in human history — and more socially isolated than at any point in living memory. The loneliness epidemic is not a metaphor. It is measured, documented, and spreading. Community infrastructure — the neighbourhood institutions, third places, civic organisations, and informal networks that once held the social fabric together — has been progressively defunded, commercialised, or simply allowed to erode. People move more, work longer, trust less. The bonds of genuine mutual care that make belonging possible are increasingly rare, and increasingly something that has to be bought rather than built.

Layer 3 Dignity and autonomy: under pressure. A significant proportion of people experience their daily lives as a struggle with systems that are indifferent to them at best and actively hostile at worst. Work organised around surveillance and metric targets. Bureaucracies that treat people as cases rather than persons. A housing market in which the simple act of finding somewhere to live requires years of financial endurance and institutional navigation. The concentration of power — economic and political — has advanced to the point where the decisions that shape people’s lives are made by people who are barely accountable to them. The sense of being managed, not respected, is widespread and well-founded.

Layer 4 — Meaning and belonging to something larger: eroded. Perhaps the most underestimated dimension of the present crisis. The mental health epidemic cannot be fully explained by individual vulnerability — burnout, nihilism, addiction, and the loss of purpose that characterises so much contemporary distress are, at least in part, the human experience of living in a system that is structurally misaligned with what people fundamentally need. The social contract between generations has broken down: young people inherit the ecological and financial debts of decisions they had no part in making, while the intergenerational rupture quietly deepens. Trust in the institutions that once provided shared reference points — democratic, cultural, scientific — has collapsed. Without trust, shared meaning is impossible. Without shared meaning, the sense of being part of something larger dissolves.

Layer 5 — Growth and expression: colonised. The space for genuine growth — for learning, creating, and becoming — has not disappeared. But for many people it has been colonised by the imperative of productivity. The capacity to be curious, creative, and generative is valuable insofar as it serves economic output. Rest, play, contemplation, and unstructured exploration are treated as inefficiencies. The result is a peculiar form of exhaustion: not the tiredness of people who have worked hard at things that matter, but the depletion of people who have been relentlessly busy with things that don’t.

Something is missing

The picture that emerges is not one of dramatic, sudden collapse. It is quieter and more pervasive than that. It is the picture of a society that is materially rich and experientially impoverished, that has been extraordinarily successful at producing things and deeply unsuccessful at producing the conditions under which people can truly flourish.

Every layer of wellbeing is, to varying degrees, under strain. What’s going wrong here? And what can we do about it?

Let’s see if we can answer those questions.

Index

1. UNDERSTANDING THE PROBLEM

On sustainability

2. UNDERSTANDING HOW THE WORLD WORKS

On nature

On human nature

On the meaning of life and living

On culture

On morality

3. UNDERSTANDING HOW CHANGE WORKS

On the Next Level Society

On behavioral change

On marketing sustainability

4-A. FIXING HOW WE DESIGN THE WORLD

On naturalness

On naturalness in behaviour

On naturalness in art

Artworks of interest

On naturalness in architecture

Architecture of interest: naturalness

On livable architecture

Architecture of interest: livability

On naturalness in design

Design works of interest

4-B. FIXING OUR RELATIONSHIP WITH OURSELVES

On well-being, self care and happiness

4-C. FIXING THE RELATIONSHIP BETWEEN BUSINESS AND SOCIETY

On responsible business

On Positive Design & design ethics

On privacy

Progressieve bureaus van Nederland, 2021

OTHER NOTES AND WRITINGS

On digital design, CX/UX, and technology

On the travel & hospitality industry

Miscellaneous

Other pages